Search engine optimization (SEO) is the practice of using a variety of techniques to orientate a website to rank higher on the SERP - search engine results page - and receive more traffic. The aim is typically to rank as high aspossible on the first page of results for search terms that mean the most to your target audience.
SEO can be a highly cost effective means of driving more traffic, obtaining more leads and generating more revenue for your business.
Request a free website audit and within a few days you will receive a report in pdf form which looks at four aspects of your website's performance and provides suggestions as to how to improve your sites' position on the Search Engine Results Page.
- Technical - Including server performance, the structure of site metadata, missing links, CMS problems (Content Management System), file and server configuration.
- Structure - Linking structure, essentially the way your site is holds together can have an impact on search engine ranking.
- Content - Content is king. If your content isn't relevant, your site won't rank.
- Backlinks and keywords - Links into your site can help to boost SEO. The report also looks at the current ranking of main keywords and the relative position of your competitors.
